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Absolute Culture Inc. Canada has been in the business of lifestyle & fashion television programming and has specialized in Fashion Events such as Fashion and Lifestyle based trade exhibitions and shows from the last 15 years. Absolute Culture was involved with numerous International Fashion Events in South Asia, Middle East and Canada.






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Omar Qamar, C.E.O of Absolute Culture Communications is a multi-talented executive whose accomplishments include the creation and launch of the very first Fashion & Lifestyle channel of South Asia “STYLE 360”, in association with HUM TV Network of Pakistan. Based in Toronto, Canada. Mr. Qamar is the founder of International Fashion Festival and has successfully organized cultural and lifestyle events in U.S, Canada, Dubai and Pakistan.

Rehan Syed

A successful business man based out of Pakistan and South Africa. With a great passion for Fashion and Art, Mr Rehan Syed had been producing and supporting IFF since very beginning. He is celebrating fashion for a good cause, being involved in charity projects and giving back to the community.

Nomi Qmar
Creative Head & Director Events

Nomi Qamar former athlete and first international male model of Pakistan. Athletics record holder, a member of Pakistani baseball team, he approached fashion with athletic discipline and made a stand out. He had done creative direction and close monitoring for Pakistan first Fashion events alongside with his brother Omar Qamar. His creative work contributed as well as: Former General Manager for Programming of Style 360 TV(Lifestyle & Fashion TV) Producer of Voice of America Creative head and Event Director for Absolute Culture & Eventech Digital in Pakistan

Aleksandra Baranova
Head Coordinator

Aleksandra Baranova is an award holder for International contribution to Fashion. Her multi discipline approach to Fashion includes experience in modeling, fashion design, show coordination and conceptual creative thinking. Holding degrees in Fashion Design and Creative Direction of leading universities such as Istituto Marangoni and Domus Academy, she expanded her fashion practice in art – awarded a degree of Master in Arts for  successful experimental exhibition in London. Now Aleksandra joined the team as a Head coordinator for Absolute Culture.

Head Creative
Head Coordinator